Principal & Senior Consultant
Co-Leader of Go-To-Market Planning Practice
Leader of Commercialization of Software Practice
Austin, TX
Tel: 888-445-5486
Email: mark@512cmg.com

Mark Piening brings over 25 years of experience leading sales, marketing and cross-functional teams across a range of technology-centric industries and markets. Throughout his career, Mark has had a successful track record of building revenue through direct and partner channels. Whether highly matrixed global companies, like Symantec or Dell, or breakthrough start-ups, like Nodesource or Bazaarvoice, Mark has helped lead organizations in answering the growth question, “Should we build, buy or partner?” — and then executed that plan.

Mark is also a principal at Mereo. Prior to CMG, Mark was SVP of Sales and Partnerships at GraceHill, Principal & Founder at Project Lighthouse, Principal at SBI, Chief Operating & Growth Officer at Legion, Chief Operating & Growth Officer at NodeSource, CEO & Founder of Circle Media, VP of Business Development at Bazaarvoice, VP of Marketing and Product Management at Uplogix, Senior Director of Global Partner Marketing at Symantec, Director of Business Development at Partnerware, Brand Manager at Dell, and Senior Auditor and EY.

Expertise — General Management, Strategic Planning, Business Cases, Business Models, Project Financing, Project Management, Product Management, Software Development, Software Markets, and Technology Integration.

CMG Frameworks — Strategy and Scenario Planning, Go-To-Market Planning, Business Optimization and Transformation.