Leader of Marketing Practice
Audry Hegwood is a marketing and events expert with the success of having built ETS by Zpryme as a well known brand and annual conference in the Energy & Utility Industry.
Expertise – Branding & Marketing Strategy, Marketing Programs, Events Management, and Market Development.
CMG Frameworks — Strategy and Scenario Planning, and Go-To-Market Planning.
Prior to CMG, Audry was the Vice President of Events and Media Production at Zpryme where she was responsible for creating and executing all aspects of the company’s events and conferences strategy which ultimately came to represent the largest part of the company’s revenue. Many of the events she and her team built have become premiere branded properties in the Energy and Utility industries including ETS, City of the Future (COF), start@ETS, and Water Energy Summit (WE3), which now attract thousands of attendees annually including high profile CEOs, COOs, CIOs, CTOs, and senior executives from elite organizations in these key industries.
Audry studied Communication Studies with a concentration on Organizational Communication and also pursued Leadership Studies and Theater at Texas State University. She has a passion for, and strong ability to bring people together with diverse and unique skillets to form cohesive teams that achieve focused and common goals. She is an avid reader and learner of new business and marketing frameworks, business practices and models. She brings an unparalleled energy and determination to her work. Audry currently lives in greater Austin, TX and is a lifelong Texan.